The purpose of this research is to investigate simultaneously the impact of the disconfirmations of the two hedonic and utilitarian dimensions of a product on customer s satisfaction.

Products has two kinds of attributes,namely,utilitarian attributes and hedonic attributes.

With the method of expert consulting,literature review,fieldwork and interview,the paper studies meanings,scientific content,methods and notice in enjoyment of traditional sport health preserving process and reveals that 1) enjoyment of the process of traditional sport health preserving is the main purpose of practice,both the process and result are included in the enjoyment.

In order to raise the level of teachers understanding of education and help children enjoy learning mathematics,the application value,cultural value,intelligence value and essential connotations of mathematics should be fully understood and its important position in school curriculum should be established.