However, firms will cope with various unmarket issues in unmarket environment, which can provides a theoretical basis for corporate unmarket strategy system.

Adopting the methods of document study,expert interview,and comparative analysis,this paper bases its study on the analysis of the present situation of Chinese sports event market and concludes that the scarcity of effective demands and provision of sports events is the obstacle that hinders the development of Chinese sports event market.

The narrative of Chinese literature in the market time has a salient feature: the market narrative comes from the integration of literature by market ideology,and the narrative consciousness in the market narrative and the realistic will to live in the market time reach a consensus.