Adopting the methods of document study,expert interview,and comparative analysis,this paper bases its study on the analysis of the present situation of Chinese sports event market and concludes that the scarcity of effective demands and provision of sports events is the obstacle that hinders the development of Chinese sports event market.

By means of documentation and logical analysis, the paper expounds the concept and the strategies of integrated sports marketing, and discusses the keys to promoting sports market development under the circumstances of present-day sports in China.

Although great changes has taken place in our country since the sport market reform ,the sport event marketing still stays in the primary stage.

Through using the method of logical analysis,sports sociology and literature,combining the condition of social transformation and transition economy,this paper analyzed the structure,style and meaning of property relations of competitive market of Chinese professional basketball and puts forward the reference and suggestion for property relations construction.

Competitive market is the core of the whole basketball market .

Relationships between trust agency system of professional basketball competition market;

Market exploration of wushu competition obtained good development opportunity and showed some problems such as low marketing degree and immature competition market.