Skim-reading has been more and more accepted by the public,and in this context,news aesthetics have also evolved from nobleness to delicacy,from profoundness to briefness,from passion to delightedness.

Reflection on recessiveness and dominance of news value;

Though our predecessors achieved substantial research results,more scientific methods can be used to construct a new theory of news value——the Three-tier Theory of News Value.

The ultimate purpose of news spreading lies in the reality of news value, which ,in another way, depends on standards of evaluation on news value.

This article makes a deep case study on the special academic picture caused by different terms of "news values" and "values of news" in science of journalism and communication, which shows from a special angle the influence of the normative degree of term translation on the healthy degree of academic picture.

Starting from the news values, the research reflects and criticizes the traditional theoretical research method which is experiential and rational oriented.