China’s paper product market in 2005: trend product supply exceeding demand as a whole;

How to Establish a Strong Brand Referencing Neusoft s Development;

A strong brand gives birth to a market leadership.

Along with the development of the progress and development of the so ciety, tapping the potential ability of the library its own, forming the unique service mode, and establishing the strong brand of the library its own are extre mely urgent.

This paper expounds the problems existing in practicing the personal financing business by Chinese commercial banks, which include the unobvious brand superiority, simple product, similar financing service, deficient professional financing personnel, and lower customers approval degree, etc.