The competition of TNCs is the competition of brands in the end,but the brand minority becomes "soft rib" that the Chinese business enterprise comes out increasingly.

So we should think about the following questions: what prevents the development of brands; how to improve less well-known brands; and what environment is necessary for their development.

How to Establish a Strong Brand Referencing Neusoft s Development;

A strong brand gives birth to a market leadership.

Along with the development of the progress and development of the so ciety, tapping the potential ability of the library its own, forming the unique service mode, and establishing the strong brand of the library its own are extre mely urgent.

This paper expounds the problems existing in practicing the personal financing business by Chinese commercial banks, which include the unobvious brand superiority, simple product, similar financing service, deficient professional financing personnel, and lower customers approval degree, etc.

Acceleration of pushing forward the packing brand strategy and taking great efforts to create the brand advantage of Chinese packaging industry are the necessary choices of Chinese packaging industry in the brand competing era.

What\'s more,the methods to improve teaching quality of heat transfer were concluded in order to promote the construction of quality and win brand advantage for our college.