The Study of Marketing Strategy of the Chinese Star Hotel;

From the comparative analysis of Decorative Style and Standard for star hotels guest rooms, the authors propose the consideration ideas for guest rooms design and summarize the principles of the style, i.

From the comparative research of star hotels front hall, it discussed the relationship between style and marketing positioning from the design point of view.

Quality of food & beverage service of some star-rated hotels:problems and countermeasures;

Through questionnaires and interviews,the paper analyses the problems confronting the working staff of star-rated hotels in Guilin in terms of age,academic background,professional title and quality of management.

In general,the relationship between spatial arrangement of Harbin star-rated hotel and business distribution of the city is very close,and the spatial allocation of star-rated hotels is distinctively obvious,densely distributed in downtown and scattered in urban fringe.

The Study on the Spatial Distribution of Fuzhou Star Hotels;

This paper investigates 114 star hotels in Hunan Province and Guangdong Province in China and compares general manager s capability with different ownership.

By using the GIS spatial analysis as a tool,we analyze the spatial distribution of 110 Star Hotels in Wuhan City.

In order to improve its serving quality, department of tourism administration should take Investigational Criterion of Star-level Hotel and Standard of Dividing and Assessing Star-Level Hotel (GB/T14308-2003)as the basic direction to improve the serving quality of star-level hotel and strengthen the management of hotel.

Thanks to the positive factors such as Beijing Olympic Games, World s Shanghai Exposition and the steady increase in China s national economy, a big move arises in developing star-level hotels and a fresh change appears in the hotel industry with the advances in the society and economy.