2) advertisement pun
广告双关语
1.
This paper,using the conceptual integration theory,tries to analyze the generation and understanding process of advertisement pun from the cognitive perspective.
近年来,对广告双关语的研究仅仅局限于对其结构形式、语用功能和美学功能的讨论。
2.
This paper tries to analyze the constructing and perceiving process of advertisement pun from the cognitive perspective by virtue of conceptual integration theory.
从认知的角度,运用概念整合理论来剖析广告双关语的产生及其解读过程。
3.
Using the blending theory, this essay tries to explain how readers comprehend advertisement pun.
本文试图用概念合成理论解释这四类广告双关语效果的达成。
3) pun translation in advertisements
广告双关语翻译
4) On Pun Advertising Language
广告语言中的双关
5) public advertisement
公关广告
1.
As the rising of individual consumption and new media,the traditional advertisement is not as competitive as before,the new rising public advertisement which is from the advertising and the public relations has become stronger and stronger.
随着个性化消费的来临和新媒介的兴起,传统的广告方式已呈疲弱之态,在广告学与公共关系学基础上诞生的公关广告渐趋强势。
2.
Taking the advantages of media incidents to make public advertisements in contemporary era is called "events marketing".
现代大众传播时代,利用媒介事件做公关广告,在市场营销中属于一种事件营销。
6) bilingual advertisement
双语广告
补充资料：双关
①词语、句子除表面意思外，还关涉、隐含另外的意思：妙语双关｜他这句话是双关语，你要体会他另一层意思。②运用双关手段的修辞格。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条