We present perceived variance and perceived LPM methods to measure the perceived risk,and analyze the relation between perceived variance and traditional variance,discuss the relation between perceived LPM and traditional LPM.

The study of investor’s cognitive bias & behavior bias;

The cognitive bias of enterprises and production capacity excess

Objective:To examine whether dysfunctional attitudes and cognitive bias change with fluctuations in depressive symptoms.

There has appeared the cognition deviation of absolute turn, unilateral turn, static turn in cognizing and treating problems.

With the methods of questionnaire,and taking sports-majored and non-sports majored female college student as the reseonch target,the author,compares their self-evaluation,expectations of weight,cognition deviation and their motives and methods of weight reduction.

The audiences cognitive deviation will exert a great influence on the result of propagating.

Journalists deal with information on the foundation of their scheme, but once the scheme changes to the stereotype, the cognitive deviation will be attached to the news and spread in society.

Based on behavioral finance we find that investors have cognitive deviation when they are confronted with risk choices.

Higher Women Intellectuals’ Cognitive Biases in Marriage Conception;

This paper applies behavioral finance theory to analyze and test whether or not Chinese investors are prone to cognitive biases.

Cognitive Differences and Intercultural Communication: A Field Approach;

Investigation on cognitive difference between doctors and patients in doctor-patient relationship and medical profession

The findings showed that: 1) there were significant differences in the solution and process of problem solving between medium-achievers and low-achievers;2) the cognitive difference was that the former were characterized by comparison,encoding,and goal directness,while the latter by combination and comparison.