Since marcomarketing efficiency directly affects the efficiency of both macro and micro economy,the au-thors try to establish a framework for analyzing the marcomarketing efficiency based on a literature review.

In this paper, the author pointed out that the marketing efficieucy improuement was the key of modern enterprise development and existeue, stated the importance of the marketing position establishment, product resource utilization and advertisement in marketing efficiency improvement for modern enterprise in ciews of business management, at the same time, someoperation plans were brought out.

The marketing performance assessment based on BP neural network;

Marketing Performance Management of Third-party Logistics Enterprise;

Study on Marketing Performance Appraisal Index System of Commercial Bank in Chian;

The objective and subjective weight is used to reflect the information and value of the indexes respectively in evaluating marketing effect of the power supply enterprise.

As the tool that evaluates the level of enterprise’s marketing performance, compare the distance with competitors and direct the marketing, enterprise’s marketing effect evaluation is more and more attended.

In this paper, on the basis of the character of electric enterprise, the evaluation index system of marketing result and assessment model based on entropy is proposed , and the method included quantitative analysis and qualitative analysis are used to evaluate marketing result.