Since marcomarketing efficiency directly affects the efficiency of both macro and micro economy,the au-thors try to establish a framework for analyzing the marcomarketing efficiency based on a literature review.

In this paper, the author pointed out that the marketing efficieucy improuement was the key of modern enterprise development and existeue, stated the importance of the marketing position establishment, product resource utilization and advertisement in marketing efficiency improvement for modern enterprise in ciews of business management, at the same time, someoperation plans were brought out.

Problems and suggestions to the marketing of industrial cleaning in China;

Famous Brand Strategy——Brief Talk on Marketing Strategy of Junshan Silver Needle;

This article analyzes the steel companies sales mode under the market economy system,and puts forward the viewpoints: the division of society,the steel product attributes decide the enterprise channel tactics and the form mechanism of market price decide the enterprise price tactics.

Cosmetic market: three channels of three cosmetic brands;

Analysis on the Market Intemationalization of Sports Utilities in China;

The Marketing Strategy Research of Newspaper s Brand in the City;