The ability through which the media operator cognizes gender conception and analyzes social phenomena by use of gender analysis approach , to some extent, determines the media s gender orientation and affects the gender conception of the general public.

The socail gender concept can be divided into three categories:the fist one is traditional social gender concept;the second one is anti-traditioanl social gender concept;the third one is so- cial gender concept with gender equality awareness.

By analyzing plenty of literature materials,the social concept of valuing literature while ignoring sports was formed in the Song Dynasty with the purpose to maintain its regime and to eliminate its political crisis.

Therefore, from Yin people we can see one side of the social concept of "dragon" during Yinshang times.

As social ideas takes the preliminary shape of ideological form,close to social life and updated,their effect is more direct on reader s understanding and explanation of the version.

In history, nature had brought great and permanent happiness to humankind as an extremely important resource of aesthetics, had an important impact on the emergence of human religionary ideas, and taken very important role in forming some significant social ideas.

From the following three aspects, that is, the analysis of the "correct world", reversion of the "red" and "white" world and the overturning the established world, Zhang Ailing s medium-length novel Red Rose and White Rose questioned and overturned the gender concept in the patriarchy-centered cultural context.

This paper makes an analysis of female university students disadvantage in seeking employment from political,economic,cultural aspects and puts forward solutions through the development of market economy,reestablishment of social notion of gender,perfection of social security system,improvement of quality of female university students and encouragement of their self-employment.