2) advertising concept
广告观念
3) new advertisements
新广告观
4) issue advertising
观点广告
5) humanistic advertising
人本观广告
1.
The present author maintains that traditional advertising is merchandise oriented and its ultimate aim is commercial promotion while a humanistic advertising is more human oriented, whose advert is due to the ideological transformation of the modern people on advertising, the development of the market economy and the nature of mass communications.
传统的物本观广告以促进销售商品为根本和目的 ,人本观广告则以人为根本目的。
2.
The presenting of humanistic advertising is due to the development of the marketing economy, the concepts of the mass communications, and the increasing demands of consumers.
人本观广告是随着市场营销观念的发展、传播观念的演变、消费者心理需求层次升级而出现的。
6) view of people-oriented advertisement
人本广告观
补充资料：广告观念诉求
广告观念诉求
advertising appeal to idea
广告观念诉求(advertising appeal toidea)广告诉求方法之一。其特点是不直接宣传某种产品或劳务，而是鼓励和树立一种新的消费观念，或改变某种消费习惯。其最终目的还是为了推销某种产品或劳务，通过新观念的形成而利于企业经营。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条