2) advertising concept
广告观念
4) Advertising design
广告设计
1.
New concept on the systematic education on advertising design;
新概念广告设计教学体系的建立
2.
On Aesthetic Tend of Chinese Modem Advertising Design;
近现代中国广告设计审美取向探议
5) advertisement design
广告设计
1.
On the Chinese contemporary woman charm in advertisement design;
谈中国当代女性魅力在广告设计中的体现
2.
The background of the vagueness of the visual transmission in advertisement design was introduced and the main characteristics of the vagueness were summarized combined with design.
基于对现代广告设计的研究,发现模糊性正逐渐渗透于其中,并不断形成了系列化的模糊性广告设计表现手法:异形同构、异质同形、意的逆反、矛盾空间、虚实相生。
3.
This paper applies the theory of Value Engineering(VE) to analysis and evaluate the business advertisement design, which can offer the decision support for the investment of business advertisement.
运用价值工程的理论方法对企业广告设计项目进行价值分析与评估 ,为企业广告投资决策提供依据 ,以达到降低成本、增加利润之目的 ,从而有助于提高企业在市场中的竞争
补充资料：广告观念诉求
广告观念诉求
advertising appeal to idea
广告观念诉求(advertising appeal toidea)广告诉求方法之一。其特点是不直接宣传某种产品或劳务，而是鼓励和树立一种新的消费观念，或改变某种消费习惯。其最终目的还是为了推销某种产品或劳务，通过新观念的形成而利于企业经营。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条