Orientation and feature: two issues for college journals;

Thus journal of vocational college should fully exert editors go-aheadism to develop the contributor group,choice the compere to take charge the focus column,shorten the period of publication,bring local talents into play so as to set up the journal brand.

With the constant enhancement of the influences of higher vocational journals in the field of nationwide higher vocational education,attention and study have been focused on the problem of impact factors.

Three measures for vocational college journals to serve local economy;

Starting from the facts of editorial work in vocational college, this paper presents some problems in editing modernization and discusses the measures of establishing journal website, contributing system, editorial department database and web inquiry system on the basis of feasible situation of vocational college journal.

To carry out innovative study in three aspects of the vocational college journal as editing function, communicative strategy and evaluation mechanism helps to demonstrate the academic, applied and serving roles of the journal and to promote its healthy development.

Faced with intense market competition, higher vocational journals implement the development strategy of brand - name construction in order to survive and further advance, which is an inevitable option.