University libraries shall guide reading to foster students comprehensive qualities,broaden the guided reading idea and strengthen the guided reading activity.

Analysing readers psychology and finding out about readers demands, is the foundation which reflects the service standard of a library.

Around the construction and development of university library in the new period, this paper mainly discusses on the importance of the research work on readers, analyzes on the features of university readers, and probes into the relation between grasping readers psychology and doing well the information service.

The success of advertising depends on the understanding of the readers psychology.

By analyzing the problems in the management of readers in library of higher education, this paper introduces dialogue education in the management of readers in higher education to delete the disharmonious factors and create a harmonious surrounding in library.

Flexible management:the new concept of the reader management in university libraries;

Based on discussing the data mining technology,this paper probes into how to apply the data mining technology in the reader management of university library from seven data mining modes.

This paper probes into the library s reform of reader service under n etwork environment from aspects of developing reader resources and strengthening reader management, and puts forward some corresponding countermeasures.