The Impact of the Price Promotion on the Brand Equity: The Moderating Role of the Competitive Response;

A customer win-back model including price promotion strategies,customer feeling(price sensitivity,trust and affection),calculative commitment and customer loyalty(true loyalty,latent loyalty,spurious loyalty,non loyalty) were proposed.

It will be difficult to obtain short-term increase of sales and positive brand evaluation simultaneously when the enterprise carries through price promotion.

The reasonable promtion of seasonal commodities on sale can increase sales volume and profit of enterprises or markets.

Research on information system active value realization model based on evaluation;