1) promotional pricing
促销定价法
4) price promotion
价格促销
1.
The Impact of the Price Promotion on the Brand Equity: The Moderating Role of the Competitive Response;
价格促销对品牌资产的影响:竞争反应的调节作用
2.
A customer win-back model including price promotion strategies,customer feeling(price sensitivity,trust and affection),calculative commitment and customer loyalty(true loyalty,latent loyalty,spurious loyalty,non loyalty) were proposed.
顾客赢回管理概念模型包括价格促销策略,顾客感知(价格敏感、信任和情感),算计性承诺和顾客忠诚(真正忠诚、表面忠诚、潜在忠诚和不忠诚)等变量。
3.
It will be difficult to obtain short-term increase of sales and positive brand evaluation simultaneously when the enterprise carries through price promotion.
随着产品进入生命周期中的成熟期,产品越来越同质化,"价格促销"成为了企业间竞争的常用手段。
5) on sale
降价促销
1.
The reasonable promtion of seasonal commodities on sale can increase sales volume and profit of enterprises or markets.
合理的商品降价促销可以扩大企业或商场的商品销售量,增加利润。
6) directional sales promotion
定向促销
1.
Considering factors that affect customers purchase behaviors, this paper establishes a model for directional sales promotions based on conditional probability, aiming at directional sales promotions that enterprises take for different target customers.
随着市场竞争的加剧,各公司采取的促销手段也越来越多,就企业针对不同目标顾客采取的定向促销方式,在研究了影响消费者购买行为因素的基础上,建立了基于条件概率的定向促销模型。
补充资料：促销
促销
promotion selling
促销(promotion selling)企业通过各种渠道向消费者大众提供特定商品或劳务的信息，以激发其购买愿望或动机，使之发生购买行为。促销活动可以有三种形式:人员推销、广告和公共关系。 (马卡呜撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条