1) promotional pricing
![点击朗读](/dictall/images/read.gif)
促销定价法
4) price promotion
![点击朗读](/dictall/images/read.gif)
价格促销
1.
The Impact of the Price Promotion on the Brand Equity: The Moderating Role of the Competitive Response;
价格促销对品牌资产的影响:竞争反应的调节作用
2.
A customer win-back model including price promotion strategies,customer feeling(price sensitivity,trust and affection),calculative commitment and customer loyalty(true loyalty,latent loyalty,spurious loyalty,non loyalty) were proposed.
顾客赢回管理概念模型包括价格促销策略,顾客感知(价格敏感、信任和情感),算计性承诺和顾客忠诚(真正忠诚、表面忠诚、潜在忠诚和不忠诚)等变量。
3.
It will be difficult to obtain short-term increase of sales and positive brand evaluation simultaneously when the enterprise carries through price promotion.
随着产品进入生命周期中的成熟期,产品越来越同质化,"价格促销"成为了企业间竞争的常用手段。
5) on sale
![点击朗读](/dictall/images/read.gif)
降价促销
1.
The reasonable promtion of seasonal commodities on sale can increase sales volume and profit of enterprises or markets.
合理的商品降价促销可以扩大企业或商场的商品销售量,增加利润。
6) directional sales promotion
![点击朗读](/dictall/images/read.gif)
定向促销
1.
Considering factors that affect customers purchase behaviors, this paper establishes a model for directional sales promotions based on conditional probability, aiming at directional sales promotions that enterprises take for different target customers.
随着市场竞争的加剧,各公司采取的促销手段也越来越多,就企业针对不同目标顾客采取的定向促销方式,在研究了影响消费者购买行为因素的基础上,建立了基于条件概率的定向促销模型。
补充资料:促销
促销
promotion selling
促销(promotion selling)企业通过各种渠道向消费者大众提供特定商品或劳务的信息,以激发其购买愿望或动机,使之发生购买行为。促销活动可以有三种形式:人员推销、广告和公共关系。 (马卡呜撰马谋超审)
说明:补充资料仅用于学习参考,请勿用于其它任何用途。
参考词条