The superiority of the railway sector in developing E-Commerce and the role of E-Commerce in promoting the railway passenger and freight transport marketing are expounded.

In addition,the Administration should strengthen marketing of passenger and freight transport,raise service quality,so as to increase transport volume and revenue.

About the Limitation and Prospects of Blog Marketing;

The Research about the Blog-Running and the Blog Marketing;

Some new forms of network marketing are constantly emerging,such as blog marketing,cross-network marketing.

The paper studies the key techniques of building the urban rail passenger transportation marketing information data warehouse and the necessity of building the data warehouse system and analyzes the features of the data warehouse,characteristics of the data organization,decision data objects and correlative subjects,with the data warehouse designed by using the Message Package Diagram technology.

Performance appraisal in railway passenger transportation marketing is an important way for railway transportation enterprise to improve its possession percentage of passenger market,but the method using now in railway is not scientific.

Compared with traditional products marketing, the customer guided marketing possesses bigger superiority.