We should describe models on the basis of facts to prevent unilateralism and absolutization, establish models according to audiences to prevent negative effect of mass media, and erect models with true feelings and details to prevent formula thinking.

It is found that involvement not only influences the communication effects of advertising but also restricts the functions of the factors of advertising, such as its own features, its broadcasting context and its attraction on the target audience.

The article tries to explain the relations among Medium freedom, medium control and communication effects.

Neglecting the dissemination effect is the important sign of the media jobholders’ losing their occupational ethic.

But whether dissemination achieves the final goal lies in the coverage of dissemination effect(namely anticipated goal realization degree).

The objective and scientific evaluation on tourism slogan dissemination effect is the basis of advertising.

The analysis on the expression feature and communication effect of "New Weekly" cover special report;

The Research on Communication Effect of the Paragon People Report;

Information society bring huge impact and cause a serious of problem,the attenuation of the communication effect of traditional media is the most notable among them.

Investigation and analysis of communicative effects of sports journals in China;

Investigation into the Factors Affecting Communicative Effects in C-E Translation of Publicity and Their Countermeasures;

Readability and Spread Effect of University Newspaper;