Cash Flow Management in Chain Business;

China s chain businesses are confronted with fierce competition from various rivals home and abroad.

As a new kind of operation pattern, chain business in Shaanxi has obtained some development in recent years, but there also exist some problems.

The market competitive strategy of chain commerce in Chinese;

That is,we should build new farm product production and sale association,establish multi-layer,multi-pattern market structure,and boost the development of chain commerce.

Compared with chain commerce in developed countries, ours still stays far behind.

This paper analyzes the general trend of development of the commercial chain according to its natural attribute, then puts forward countermeasures of the Chinese retail trade.

Nowadays,blind spots in theory and blind acts in practice make Chinas chain commercial enterprises scale expansion develop gradually into a large-scale"campaign".

Aiming at the problems existing in double channel distribution of commercial chain store,the model of optimizing double channel distribution is proposed,in which head office of chain store cooperates with branches in dealing with electronic order.

This paper analyses the marketing situation of developing agricultural chain stores in China and discusses the basic marketting strategies of agricultural chain stores.