The American culture that respects individual values stimulates the creativity of the American people.

Ideological and political education is the unification of individual value and social value.

As regarded to valuation of human capital,academic circles reach consensus that monetary measurement and non-monetary measurement should be integrated to measure the individual value and group value.

The modern thrifty values contains the personal value and social value.

The personal value and social value can t be unified systematically.

University graduates need to have the opportunities to know the world and to change the world in order for them to materialize their personal values.

He thought value-foundations were mixture of marvelous and delicate emotion and intellect, on which he newly dealt with the problem of both the rationality of valuation and the personal value and impersonal value.

This paper proposed that the country values should be placed in the dominant position in the establishment of social,national and individual values,then put forward the suggestion that the country values education be carried out among the student to guide the students individual values establishment.

The Empirical Study on Relationships between Consumer Behavior and Personal Values of College Students;

The purpose of this study was to gain insights and an understanding of the influence of adolescents personal values on their English reading interest.