This paper discussed the magazine design language and the style of the great Japanese book and periodical designer Kohei Sugiura in his 50 years career.

Application of the art of handwriting in logo design;

Discussion on the application of representational graphic in logo design for enterprises;

Exploration of tourism brands image logo design;

Modern sign designs tend to employ Chinese traditional colors,a mode of design language,in the course of localization of modern sign designs.

The emphasis of sign design is to digest its principles.

The sign design will be more cultural and social if the Chinese traditional elements are integrated into,in this way,it will embody the Chinese traditional cultural spirits much better.

After nearly 20 years,mark design has been developing and achieving constantly,with a promising future.

The mark is a kind of symbolic art,the mark design has time nature,with the intensification of economic worldlization,the international feature and the feature of developed countries have become more and more obvious.

This paper discusses the flexible utilization of traditional art and mark design.

Chinese traditional graphic art and modern symbol design;

The Culture Indicate and Modernized Development of Symbol Design;

The combination of the spiritual elements and modern symbol design will make the design works have more cultural property and sociality.