Influence of Familiarity on Stereotype;

An experimental study of the activation of urban and rural stereotypes;

New progress on the stereotype explorations;

Sex role stereotypes are expectation, damands and viewpoints about the characteristics, at- tributes, and behaviors of members of men or women.

In general,people believe that the media have always been"direct"and"true"to the realities,however,the gender theory suggest that the media shape the female images easily from male s eyes and generalize or classify simply on gender,which in turn makes female image fixed,what s more,the role of stereotypes appears.

Based on this, people come up with the idea of counterstereotype—certain types of people with fixed impression will perform contrary to the stereotypes in people’s mind.

By testing structure of gender stereotyping and processing model of university students, the paper opens out more the complexity, contradiction, and firmness of gender stereotype.

In order to maintain gender stereotypes, people will take different strategies as reactions to gender-counter stereotypic behaviors.

The article analyzes the different gender children s expectation in the society and gender stereotype at school and in the classroom,which shows the deep impact of gender disparity on the children s socialized development and educational equity.

The following results were obtained: (1) the interactions between the gender stereotype and three influence factors were found, but the process of dissimilar priming of gender stereotype was different; (2) the functional introduction added to an ad could boost consumers demanding grade, while the artistic message could i.