Previous gender-language studies put most of their attention to gender differences in conversation,in turn,gender stereotypes have been formed in language because of the excessive comparison between the two genders.

Influence of Familiarity on Stereotype;

An experimental study of the activation of urban and rural stereotypes;

New progress on the stereotype explorations;

Sex role stereotypes are expectation, damands and viewpoints about the characteristics, at- tributes, and behaviors of members of men or women.

In general,people believe that the media have always been"direct"and"true"to the realities,however,the gender theory suggest that the media shape the female images easily from male s eyes and generalize or classify simply on gender,which in turn makes female image fixed,what s more,the role of stereotypes appears.

Based on this, people come up with the idea of counterstereotype—certain types of people with fixed impression will perform contrary to the stereotypes in people’s mind.

By testing structure of gender stereotyping and processing model of university students, the paper opens out more the complexity, contradiction, and firmness of gender stereotype.