This article connected with an actual project, elaborated the scheme changing of a certain high rise office building in Shanghai influenced by its inertial and external factors, and the resultant three schemes and the resulting regret.

By an understanding of his cultural disposition and artistic connotation, the paper studies Yu s personal charm as an artist with distinctive character and regret, and tries to provide inspira.

This paper attempts to discuss the application of the "regret effect" in readers acceptance.

The source of customer regret(CR)is in the horizontal contrast to the value of different brands which are produced by different firms,and the degree of rester that customers can feel are influenced by both some situation-spe- cific characteristics,such as status quo,reversibility,and valence of the chosen outcome.

Customer repurchase intent is usually affected by two factors:customer satisfaction and customer regret,both involving diffenent mechanisms to influence the tendency of customers to buy.