Development of the software for the management of veterinary drug approval document numbers;

This article combing the advertising criticism and archetypal theory research of western systematically,Summed up the history and current situation of the advertising criticism,Inspected the research and application of archetypal theory in the advertisement and find out that the people have the criticism mixed to advertisement.

With the introduction of narrative analysis,advertising criticism would upgrade itself from impression-based criticism to scientific and systematic analysis,to integrating formalism criticism with ideological,sociological and cultural criticism.

Compared with vigorous development of advertisement industry and basic theoretical research,contemporary China\'s advertisement criticism is lagging behind especially in its history and theoretical construction.

This article discusses the basic connotation of advertisement from "advertisement" and "criticism",and combined with the problems existing in domestic advertisement,prohes into the construction way of domestic advertisement criticism system.

The thesis,based on culture research,communication theory,semiotics and advertising theory,is designed to analyze advertisement symbol discourse by the method of document analysis and case research in order to reveal the power phenomenon in the advertisement symbol.