1.
The Advertising Literacy Education of Chinese Children in the Symbolized Advertising Era
论广告符号化时代下中国儿童的广告素养教育
2.
The Codes of Automobile Print Advertisements and the Research of Their Coding Models;
汽车平面广告符号及其编码模式探究
3.
Study on Structure,Logic and Dissymmetry of Semiotics in Advertising;
论广告符号的结构、逻辑与不对称性
4.
The Theoretical Development and Application of Advertising Semiotics in China;
广告符号学在中国的理论发展与实际应用
5.
Analysis of Advertising Symbol System Structure and Its Application in China;
广告符号系统结构解析及其在我国的应用研究
6.
Utensils and Sign--Traditional Utensils Culture and Ads Communication
物与符号——传统物文化与广告传播
7.
A Research of Advertising of Luxury Brands How to Create Culture Meaning under the Influence of Consumer Culture;
消费文化下奢侈品广告的符号化研究
8.
A Semiotic Study of Diesel Print Advertisements;
Diesel平面广告的符号学研究
9.
On the Meaning Production of Modern Advertising: A Perspective of Semiology;
从符号学角度看现代广告的意义生产
10.
Advertisement & Symbolic Consumption in the Scope of Consumption Culture;
论消费文化视野下的广告与符号消费
11.
Advertisement: The Cultural Carrier of Visual Signs and Value Metaphor;
广告：视觉符号与价值隐喻的双重载体
12.
Advertisement,Medium:the External Motive of Symbolic Fetishism;
广告、媒介:符号拜物教的外在动因
13.
Symbolizing Images in Advertising Visual Language and its Impact;
广告视觉语言的形象符号化及其影响
14.
Unique angle in advertisement research--Review on "TV Signs·Advertisement Theory" and "Advertisement China";
广告研究的独特视角——评《电视符号·广告论》与《广告·中国》
15.
Visual Consumption Sign: Metropolitan Space Ad
视觉消费符号:都市空间中的广告 以上海徐家汇广场商业广告为例
16.
Analysis of the Sign Integration in the TV Advertisement About the Olympic Games;
浅析影视奥运广告中的符号整合——由伊利广告引发的思考
17.
The plan advertisement culture:A semeiology annotation of the symbolisticculture--unscramble the plan ads of M-Zone;
平面广告文化:象征文化的符号学诠释——“动感地带”平面广告文本解读
18.
Research on Graphic Signs and Communication Principles in Modern Advertisement;
现代广告中的图形符号及传播原理研究