1) Consumers'attitudes
消费者意向
2) consumer switching intention
消费者转换意向
3) CONSUMER PURCHASE INTENTION
消费者购买意向
1.
Empirical Study on the Relationship between Corporate Social Responsibility and Consumer Purchase Intention in China
中国背景下CSR与消费者购买意向关系的实证研究
2.
Through a questionnaire survey,the author studies the influence of corporate social responsibility on consumer purchase intention in fast-moving consumer goods industry from both absolute level and relative level.
通过问卷调查,从绝对水平和相对水平2方面研究企业社会责任对快速消费品行业消费者购买意向的影响。
4) potential consume
消费意向
1.
Based on the theory of marketing,a product entering the market in the early stages of the adoption of market research survey of potential consumers is essential.
鉴于此,运用了旅游市场营销学、经济学、统计学、生态学等相关科学理论和知识开展研究,主要采用实地调查、定量分析等方法对福建省福州市、厦门市、泉州市进行了调查分析,结合其他类别的旅游消费行为及其影响因素的研究先例和森林养生旅游的特殊性和客观实际条件,提出相应的假设,并选取了个人层面的因素来分析影响人们对森林养生旅游的态度和消费意向。
5) consumer satisfaction
消费者满意
1.
This paper,through a general review of the relevant researches,defines the concept of consumption emotion and post-purchase behavior and categorizes post-purchase behavior into consumer satisfaction,repurchase intention,complaint behavior,brand loyalty and word-of-mouth behavior.
总结这些研究内容,大致有三个研究方向:消费情绪与期望—差异理论;消费情绪与消费者满意;消费情绪与认知理论。
2.
We can measure and analyze loyalty based on brand awareness, consumer valuation, consumer satisfaction, consumer usage and recommendation to other.
品牌忠诚由行为忠诚与情感忠诚两部分构成,可从品牌认知、消费者价值判断、消费者满意、消费习惯、购买习惯和向它人推荐等方面进行测量与分析。
补充资料：消费者社会化
消费者社会化
consumer socialization
消费者杜会化(e。nsum。:s。。ializati。n)年轻人获得作为消费者所必备的技巧、知识和态度的过程。如习得有关预算、问价、商标态度和潜在动机等技巧、知识。这一过程的初期主要是通过观察和模仿父母的消费行为而习得;少年时代更多通过观察朋友的可接受性行为来习得。 (张玉峰撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条