Implementation of integrated marketing in Zhejiang Hangcha Engineering Machinery Company;

Application of integrated marketing theory in our nation s enterprise;

Building market perceived quality by integrated marketing;

Probe Into IMC of MICE Corporation in China;

This paper analyze the unique feature of this new media from three aspects which include"content,audience and brand"and use some important economic theories such as market segments and IMC to demonstrate the standpoint.

The Analysis of Integrated Marketing Communication Theory and the Application in Hotel Marketing;

In the new competitive environment,if we want to develop our tourism,we should take fully use of resources and advanced marketing theory—Integrated Marketing Communication,exploit resources reasonably,to improve the level of marketing,and carry out sustainable development.

This paper is a case study of marketing, which concerns how the enterprises carry out Integrated Marketing Communication and the active role of Integrated Marketing played in the formation of brand and the realization of marketing achievements.

The conformity marketing spreads must notice: First, it really regards the consumers as the center; Secondly, it is a double direction communication strategy; Third,it should develop the on-line marketing.

The conformity marketing transmitting creates the better consistency transmitting result and better marketing infection.

Modern marketing concepts like conformity marketing open, from a differe nt angle, a new route for the banks to improve their competing ability.

Analyses the present condition of the Chinese movie marketing, explains the key condition of integration marketing of Chinese movie, puts forward to study the marketing method of United States, and summarise to build up the system that integration marketing of Chinese movie market.

Regional tourism integration marketing is the main approach to opening up regional tourism resources and expanding tourism market.

Based on marketing integration,enterprises should communicate with their competitors and consumers effectively,keep in close contact with them and strengthen the affinity force to carry out the conformity of human marketing.

Marketing integration of the basic elements, including: integration of the basic marketing ideas, its intended target, Content Selection and marketing integration for such content.