In order to enhance the control of marketing risks, enterprises should pay attention to the construction of marketing personnel, marketing structure and marketing network on one hand, and shoul.

An enterprise should construct a market network and train super marketing personnel so as to be active in marketing and further strengthen and enla.

Insurance companies must pay attention to grasp the building of contingent of sale of insurance staff, train their spirit of loving their posts and collective spirit, make efforts to create space of displaying abilities and achieving self-price, guarantee steady and healthy development of contingent of sale.

Implementation of integrated marketing in Zhejiang Hangcha Engineering Machinery Company;

Application of integrated marketing theory in our nation s enterprise;

Building market perceived quality by integrated marketing;

Analyses the present condition of the Chinese movie marketing, explains the key condition of integration marketing of Chinese movie, puts forward to study the marketing method of United States, and summarise to build up the system that integration marketing of Chinese movie market.

Regional tourism integration marketing is the main approach to opening up regional tourism resources and expanding tourism market.