Based on the theory of perceived value, this paper examines the impact of perceived value as a second-order factor on users acceptance behavior, which includes four dimensions: financial value, quality value, emotional .

This paper analyzes the dimension of the perceived value and relationship quality at first,and then hackles the causality of them.

Combining with perceived value,this paper analyses consumers decision behavior,and puts forward important research hypotheses influencing network consumer s decision behavior.

Finally,it is found that social influence,perceived usefulness,and perceived price were the most important factors,while perceive.

Based on existing literature,this study developed a conceptual model for building e-loyalty,and identified value perception,satisfaction experience,and trust as the key psychological variables affecting e-loyalty,then empirically tested the conceptual model and a series of causal linkages among these variables.

This Paper,based on the definitions of correlative concepts,customer satis faction,and perceived effect and so on,deduce the function of customer satisfact ion,customer perceived effect and key customer value firstly,and then discusses the waves among customer satisfaction,perceived effect,logistics service level a nd the logistics cost.