The Asian Cuisine Festival will be held in the mid-May. Logos and mascot of the festival in Hangzhou, Chengdu, Guangzhou have been unveiled.
This logo in Hangzhou combines a Chinese bowl and seal, chopsticks, and a bridge over Hangzhou's West Lake. The bowl and chopsticks highlight gourmet food of rich Chinese flavor. The bridge and water pay homage to Hangzhou, a beautiful city in China's jiangnan (the southern regions of the Yangtze River), and represent connecting the world. The whole work reflects Chinese cultural heritage, openness, and the interaction and blending of Asian civilizations.
[Photo/sc.chinanews.com]
Chengdu Panda Asian Food Festival's logo design though concise pays tribute to a number of Chinese cultural traditions. It depicts the image of the giant panda in Chengdu and pepper - the soul of Sichuan cuisine. The bridge represents cultural exchange and the arc image of the earth represents internationalization. Finally the logo is created using Chinese ink and wash.
[Photo/sc.chinanews.com]
The Chengdu festival's mascot is a giant panda, named after the homophonic pangdun (cute fatty) of PANDA. It brings together chili and pepper into a Sichuan-inspired design. The logo uses red and yellow as its base for what is a bright, lively representation of Sichuan culture.
[Photo/Guangzhou Daily]
Guangzhou Asian Cuisine Festival's logo is a little like a badge, which makes it a good souvenir. Many eating utensils take the shape of a disc, and the whole logo can be considered to represent people from all over the world gathering to taste delicious food.
The vertical arc in the center symbolizes Canton Tower, which is surrounded by red, green, blue and yellow colors. The logo reflects the colors of the flags of most Asian countries, and also symbolizes the rich Asian civilization. Overall the logo pays tribute to the mutual learning, sharing and co-prosperity of Asian civilizations.
[Photo/Guangzhou Daily]
The lamb mascot Yamei forms the logo of the Asian Cuisine Festival in Guangzhou, and features elements of a delicious local dessert called naihuangbao (steamed bun stuffed with creamy custard), reflecting the cultural significance of the food festival.
