Liu Cailin, a Hebei Academy of Fine Arts graduate, is a member of the Tujia ethnic group.

At school Liu interned at design companies during summer and winter vacations. It was then that he fell in love with jewelry design. Several months after he graduated, Liu opened his own workshop.

For lovers, every gift is special. Liu once received a message: a girl received a leaf from her boyfriend, and wanted to preserve it in some way. Liu decided to make a silver piece of jewelry for her, one of more than 2,000 stories he's turned into works of art.

Liu now has more than 1.2 million fans and monthly sales of 150,000 yuan ($22,283), a figure that could top 350,000 yuan.