Brand value: $2.38 billion; up 9 percent from 2017
Bacardi Rum alcoholic beverages are seen in a store in Kiev, Ukraine on Sept 28, 2018. [Photo/IC]
Leading Chinese liquors Moutai, Wuliangye, and Yanghe grabbed the top three spots on a list of the world's most valuable spirits brands, according to the latest report by brand valuation and strategy consultancy Brand Finance on Nov 19. Moutai defended its top position, with brand value increasing 73 percent to $21.2 billion.
Luzhou Laojiao and Gujing Gong Jiu, two other Chinese brands, also claimed spots in the top 10.
"Brand value" here refers to the value of the trade mark and associated marketing IP within the branded business, according to Brand Finance. Let's take a look at the top 10 most valuable spirits brands this year.
No 9: Gujing Gong Jiu
Country: China
Brand value: $2.45 billion; up 67 percent from 2017
A stand for Chinese spirits maker Gujing Group during an expo in Shanghai on Nov 17, 2018. [Photo/IC]
No 8: Smirnoff
Country: Russia
Brand value: $3.24 billion; up 59 percent from 2017
Bottles of Smirnoff vodka in Kiev, Ukraine on Sept 26, 2018. [Photo/IC]
No 7: Hennessy
Country: France
Brand value: $3.31 billion; up 22 percent from 2017
Hennessy V.S.O.P Privilege Cognac in a store in Kiev, Ukraine on Oct 2, 2018. [Photo/IC]
No 6: Jack Daniel’s
Country: United States
Brand value: $3.52 million; up 15 percent from 2017
A bottle of Jack Daniel’s whiskey is seen at the booth of Chinese e-commerce giant JD.com during an expo in Shanghai on Nov 17, 2018. [Photo/IC]
No 5: Luzhou Laojiao
Country: China
Brand value: $3.83 billion; up 52 percent from 2017
A bartender, right, takes a senior wine taster as her teacher at a Luzhou Laojiao pop-up store in Beijing on Aug 8, 2018. [Photo/IC]
No 4: Johnnie Walker
Country: United Kingdom
Brand value: $4.3 billion; down 6 percent from 2017
Johnnie Walker whisky in Kiev, Ukraine on Sept 14, 2018. [Photo/IC]
No 3: Yanghe
Country: China
Brand value: $7.8 billion; up 82 percent from 2017
A visitor browses the Yanghe booth at an expo in Shanghai on Nov 17, 2018. [Photo/IC]
No 2: Wuliangye
Country: China
Brand value: $14.64 billion; up 161 percent from 2017
Wuliangye spirits at a company booth at an expo in Shanghai on Nov 16, 2018. [Photo/IC]
No 1: Moutai
Country: China
Brand value: $21.24 billion; up 73 percent from 2017
A bottle of Moutai spirits on Oct 24, 2018. [Photo/IC]
