Disney brings Mickey Mouse's 90th birthday celebrations to Beijing
2018-11-26
Mickey Mouse has just turned 90-years-old.
As one of Disney's many events celebrating the milestone birthday of its iconic character, an exhibition kicked off in eastern Beijing's China World Shopping Mall on Nov 16.
Running until Jan 6, 2019, the exhibition highlights include a 2.3-meter-tall golden statue of Mickey Mouse and a gallery looking back at his different styles since 1990s.
Created by Walt Disney and Ub Iwerks, Mickey Mouse made his debut in the animated short film, Steamboat Willie, on Nov 18, 1928.
Probably the world's most famous mouse, Mickey has since headlined around 130 short films and was the first animated personality to have his star placed on Hollywood Boulevard's Walk of Fame.
The lovable character was first introduced to Chinese audiences in a Shanghai newspaper in 1932.
Statistics from Disney show that a piece of Mickey Mouse merchandise was sold every 0.2 seconds in the past year, and that one in three families in China have at purchased at least one product featuring the iconic mascot.
Aside from Mickey Mouse, fans of Disney will also delight in seeing the return of Simba in the much more realistic-but-animated remake of the 1994 classic, The Lion King.
The first trailer for the much-anticipated film, directed by Jon Favreau, was released on Nov 23, teasing several classic scenes, including the iconic moment a young Simba is held aloft as he is presented to his future animal subjects for the first time.
The film is scheduled for a July 19 release in North America.