Alibaba achieved record high sales of 213.5 billion yuan ($30.7 billion) during its annual shopping spree on Nov 11, which was also the 10th anniversary of its global shopping festival.
The 24-hour event, also known as Double 11 or Singles Day, falls on Nov 11 every year.
Let's take a look at some figures about Tmall's shopping flurry this year.
Gross Merchandise Volume: 213.5 billion yuan
A screen in Shanghai shows that sales on Alibaba's online marketplace Tmall during the annual Singles Day shopping spree hit 213.5 billion yuan ($30.7 billion) on Sunday, with full-day sales setting a new high. [Photo by Gao Erqiang/China Daily]
First 10 billion yuan GMV
The Tmall's GMV smashes the 10 billion yuan ($1.44 billion) threshold in just two minutes and five seconds, faster than three minutes and one second last year. [Photo/VCG]
First 100 billion yuan GMV
Tmall breaks the 100 billion yuan sales threshold within 1 hour 47 minutes and 26 seconds, seven hours faster than last year's record. [Photo/VCG]
168.2 billion yuan GMV
Mascot of Tmall at Taikoo Li in Sanlitun, Beijing. Alibaba achieves new sales record at 15:49:39 during its Singles Day extravaganza, breaking last year's total Singles Day sales of 168.2 billion yuan. [Photo/VCG]
Second 100 billion yuan GMV
A screen displays live update sales figure of 200 billion yuan during Alibaba's annual Singles Day online shopping festival in Shanghai, on Sunday. [Photo/VCG]
1 billion delivery orders
Alibaba logs 1 billion in the number of delivery orders for its annual Singles Day extravaganza on Nov 11, 2018. [Photo/VCG]
237 brands with volume of transaction over 100 million yuan
As of 12:00 on Nov 11, 167 brands in Tmall register a volume of transaction over 100 million yuan, reaching the all-day level last year. By the end of Nov 11, the brands numbers increased to 237. [Photo/VCG]
