The first Food Diary-themed restaurant starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
Popular online food story goes offline as the first Food Diary-themed restaurant starts trial operation on Friday in Shanghai.
Food Diary, a series of popular online video clips featuring food, has over 35 million fans online and the each episode has been viewed over 20 million times.
The 380 square meters restaurant is divided into four parts including water bar, noodle bar, offline retail sector and offline activity space.
Inheriting its online concept, which is we should eat well, the offline space is decorated into different life scenes.
The products of the restaurant, which will open officially in early November, have different themes and they will be updated each month.
A customer sits down for food at the first Food Diary-themed restaurant, which starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
Some animals are seen at the first Food Diary-themed restaurant, which starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
An advertisement saying "Why are you coming so late!" is seen at the first Food Diary-themed restaurant, which starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
An employee prepares food at the first Food Diary-themed restaurant, which starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
The menus of the first Food Diary-themed restaurant, which starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
Customers visit the first Food Diary-themed restaurant, which starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
A dog is seen at the first Food Diary-themed restaurant, which starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
The photo shows the interior of the first Food Diary-themed restaurant, which starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
A corner of the first Food Diary-themed restaurant, which starts trial operation in Shanghai on Oct 26, 2018. [Photo/IC]
