![BRITAIN-LONDON-APPLE-IPHONE 7-ON SALE](http://news.xinhuanet.com/english/photo/2016-09/17/135691935_14740721726801n.jpg)
A customer unboxes his pre-ordered Apple iPhone 7 mobile phone at the Apple store in Covent Garden in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)
![BRITAIN-LONDON-APPLE-IPHONE 7-ON SALE](http://news.xinhuanet.com/english/photo/2016-09/17/135691935_14740721727741n.jpg)
Customers enter the Apple store in Covent Garden to collect their pre-ordered Apple iphone 7 mobile phones in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)
![BRITAIN-LONDON-APPLE-IPHONE 7-ON SALE](http://news.xinhuanet.com/english/photo/2016-09/17/135691935_14740721728211n.jpg)
Boxes of Apple iPhone 7 mobile phones are seen at the Apple store in Covent Garden in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)
![BRITAIN-LONDON-APPLE-IPHONE 7-ON SALE](http://news.xinhuanet.com/english/photo/2016-09/17/135691935_14740721728521n.jpg)
The Apple iPhone 7 mobile phone is on display at the Apple store in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)
![BRITAIN-LONDON-APPLE-IPHONE 7-ON SALE](http://news.xinhuanet.com/english/photo/2016-09/17/135691935_14740721728831n.jpg)
Customers enter the Apple store in Covent Garden to collect their pre-ordered Apple iphone 7 mobile phones in London, Britain, on Sept. 16, 2016. (Xinhua/Ray Tang)