A little girl plays around a pink Hello Kitty in the Joy City in east China's Shanghai Municipality, Nov. 26, 2012. A big Hello Kitty exhibition themed on Hello Kitty's exploration in the polar regions would last from Nov. 24, 2012 to Feb. 24, 2013 in Shanghai. (Xinhua/Lai Xinlin)

A child poses for pictures in front of a Hello Kitty in the Joy City in east China's Shanghai Municipality, Nov. 26, 2012. A big Hello Kitty exhibition themed on Hello Kitty's exploration in the polar regions would last from Nov. 24, 2012 to Feb. 24, 2013 in Shanghai. (Xinhua/Lai Xinlin)

A little girl plays around a red Hello Kitty in the Joy City in east China's Shanghai Municipality, Nov. 26, 2012. A big Hello Kitty exhibition themed on Hello Kitty's exploration in the polar regions would last from Nov. 24, 2012 to Feb. 24, 2013 in Shanghai. (Xinhua/Lai Xinlin)

People visit a "Hello Kitty Polar Tour" exhibition in the Joy City in east China's Shanghai Municipality, Nov. 26, 2012. The exhibition themed on Hello Kitty's exploration in the polar regions would last from Nov. 24, 2012 to Feb. 24, 2013 in Shanghai. (Xinhua/Lai Xinlin)

A man and his child visit a Hello Kitty exhibition in the Joy City in east China's Shanghai Municipality, Nov. 26, 2012. The big Hello Kitty exhibition themed on Hello Kitty's exploration in the polar regions would last from Nov. 24, 2012 to Feb. 24, 2013 in Shanghai. (Xinhua/Lai Xinlin)

A young woman poses for pictures with a Hello Kitty in the Joy City in east China's Shanghai Municipality, Nov. 26, 2012. A big Hello Kitty exhibition themed on Hello Kitty's exploration in the polar regions would last from Nov. 24, 2012 to Feb. 24, 2013 in Shanghai. (Xinhua/Lai Xinlin)

A man takes pictures of a Hello Kitty at the Joy City in east China's Shanghai Municipality, Nov. 26, 2012. A big Hello Kitty exhibition themed on Hello Kitty's exploration in the polar regions would last from Nov. 24, 2012 to Feb. 24, 2013 in Shanghai. (Xinhua/Lai Xinlin)

People visit a "Hello Kitty Polar Tour" exhibition in the Joy City in east China's Shanghai Municipality, Nov. 26, 2012. The exhibition themed on Hello Kitty's exploration in the polar regions would last from Nov. 24, 2012 to Feb. 24, 2013 in Shanghai. (Xinhua/Lai Xinlin)

A woman poses for pictures with a red Hello Kitty in the Joy City in east China's Shanghai Municipality, Nov. 26, 2012. A big Hello Kitty exhibition themed on Hello Kitty's exploration in the polar regions would last from Nov. 24, 2012 to Feb. 24, 2013 in Shanghai. (Xinhua/Lai Xinlin)