Curry Brand is returning to the region for the first time since 2018, hosting an exhibition game in Shanghai on Monday with NBA star Stephen Curry in attendance.
Fans gathered at the Shanghai Gymnasium, where activities including basketball games, three-point shooting contests, and artist performances took place in view of Curry.
NBA player Stephen Curry at an event for the Curry Brand at the Shanghai Museum on Sept 16, 2024. [Photo provided to chinadaily.com.cn]
Headlined by Curry Brand president Stephen Curry, the tour made stops in three cities – Chengdu, Shenyang, and Shanghai – from Sept 10-16.
The tour included the opening of the first-ever Curry Brand House globally in Chengdu, Sichuan province, a visit to the UA brand house with a sneaker Q&A session in Shenyang, Liaoning province, and concluded with the finale in Shanghai.
NBA player Stephen Curry (center) interacts with a fan during an event for the Curry Brand at the Shanghai Museum on Sept 16, 2024. [Photo provided to chinadaily.com.cn]
Launched in collaboration between UNDER ARMOUR and Stephen Curry, Curry Brand advocates for enhanced equal opportunities in youth sports globally, offering professional gear, innovative coaching, and safe facilities to underprivileged communities.
During the event, UNDER ARMOUR and China's 3x3 basketball team announced the continuation of their strategic cooperation agreement from 2019, reaffirming their commitment to supporting 3x3 basketball development in China.
NBA player Stephen Curry (center) at an event for the Curry Brand at the Shanghai Museum on Sept 16, 2024. [Photo provided to chinadaily.com.cn]
NBA player Stephen Curry at an event for the Curry Brand at the Shanghai Museum on Sept 16, 2024. [Photo provided to chinadaily.com.cn]
