On May 19, in commemoration of the 14th China Tourism Day, the Beijing Municipal Bureau of Culture and Tourism orchestrated a dynamic promotional event. The objective of this gathering was to tap into consumer potential, propel the high-quality advancement of the tourism sector, and cater more effectively to the diverse desires of the populace.

During the event, a comprehensive array of 21 measures was unveiled, each designed to unlock further travel opportunities and elevate the standards of tourism experiences. Noteworthy among these initiatives is the imminent development of travel routes linking Beijing, Tianjin, and Hebei province, set to be rolled out this month. Moreover, visitors can anticipate enticing ticket discounts at popular destinations scattered throughout the capital city.

In a bid to enhance the overall travel landscape, prominent scientific institutions have crafted innovative experiences to enrich the journey for tourists. Furthermore, Beijing has ramped up its infrastructure by expanding the presence of point-of-sale terminals and foreign currency exchange sites, streamlining payment processes to accommodate the burgeoning influx of inbound travelers.

This concerted effort reflects Beijing's commitment to fostering a vibrant tourism environment, blending convenience, innovation, and affordability to ensure that visitors can savor unforgettable experiences while exploring the rich cultural tapestry of the region.

3. Visitors check out travel products at the opening ceremony of the China Tourism Day.

4. Musicians perform for visitors at the China Tourism Day celebration.