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showcases diverse talent and regional influences
2024-05-14 
Judges of the talent show The Rap of China which premiered on the video-sharing platform iQiyi in May. [Photo provided to China Daily]

The latest season of the popular talent show, The Rap of China, has kicked off, spotlighting contestants as they rap on a range of themes including hometown connections, coming-of-age challenges, and empowerment of women.

One standout performance hailed from Lodmemo, a rapper representing the Liangshan Yi autonomous prefecture in Southwest China's Sichuan province. His heartfelt song celebrated his roots and family ties as a young member of the Yi ethnic group.

Young rappers from different regions across the country participate in the show. [Photo provided to China Daily]

Similarly, Zhang Fangzhao, originating from Henan province, captivated audiences with his track Factory, which resonated with listeners by evoking nostalgia for childhood and reflecting on the passage of time in ordinary lives. The song rapidly gained viral status, stirring emotions and memories for many.

These compelling performances have ignited lively online discussions, with social media abuzz over the contestants' growth and past musical creations. This season has notably underscored the localization of rap culture, showcasing a diverse range of regional rap styles during auditions. This emphasis on regional diversity highlights a key aspect of Chinese rap's evolution over the past eight years, enriching content and allowing contestants from varied cultural backgrounds to creatively fuse rap with mainstream culture, unlocking boundless potential for the art form.

Songs performed by rappers in the show resonate with today's young audience. [Photo provided to China Daily]
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