Brand Finance, a brand valuation and strategy consultancy, published its latest global 500 ranking on the most valuable and strongest global brands on Jan 17.
Apple is titled as the world's most valuable brand worth $516.6 billion. Chinese brands - TikTok and ICBC – ranked at 7th and 10th spot.
Among the 500 brands, the Chinese brand accounts for 15.7 percent to take the second position in the world. The US and Germany ranked at first and third position, with the proportion at 52.35 percent and 6.09 percent, respectively.
Tech, banking and retail are the top three sectors that have the most brands among the 500 ranking, with the proportion at 17.12, 11.81 and 11.75 percent, respectively.
Here are the world's top 10 brands with the most valuation in 2024.
No 10 ICBC (Industrial and Commercial Bank of China), China Brand valuation: $71.8 billion
A booth of ICBC at an expo held in Beijing, on April 25, 2023. [Photo/VCG]
No 9 Deutsche Telekom, Germany Brand valuation: $73.3 billion
A logo of Deutsche Telekom stands on a street in Wurzburg, Germany, Nov 20, 2023. [Photo/VCG]
No 8 Facebook, US Brand valuation: $75.7 billion
Facebook app logo is seen in this illustration taken, on Aug 22, 2022. [Photo/Agencies]
No 7 TikTok, China Brand valuation: $84.2 billion
The TikTok logo is seen in this illustration. [Photo/VCG]
No 6 Walmart, US Brand valuation: $96.8 billion
Walmart signs are displayed inside a Walmart store in Mexico City, Mexico, March 28, 2019. [Photo/Agencies]
No 5 Samsung, South Korea Brand valuation: $99.4 billion
People stand in front of electronic boards promoting Samsung Electronics' new flagship smartphone Galaxy S24 series in Seoul, South Korea, Jan 18, 2024. [Photo/Agencies]
No 4 Amazon, US Brand valuation: $308.9 billion
Amazon parcel is prepared for delivery at Amazon's Robotic Fulfillment Centre in Sutton Coldfield, England, on Dec 19, 2023. [Photo/VCG]
No 3 Google, US Brand valuation: $333.4 billion
The logo of Google is seen at the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition center in Paris, France, June 14, 2023. [Photo/Agencies]
No 2 Microsoft, US Brand valuation: $340.4 billion
Microsoft logo is seen near the computer motherboard in this illustration taken Jan 8, 2024. [Photo/Agencies]
