Traditional Chinese medicine brand Pien Tze Huang has taken the crown as the most successful Chinese heritage brand, followed by traditional Chinese medicine brand Tong Ren Tang and alcohol brand Kweichow Moutai, according to a report released by the Hurun Research Institute.
Based on several criteria, including brand history, value and cultural heritage, the Hurun report listed the Chinese mainland's 100 most successful brands that are over 60 years old.
The listed brands related to traditional Chinese medicine, white liquor, or baijiu, and food composed one half of the list, and 15 are valued at more than 100 billion yuan, while Kweichow Moutai, China Construction Bank and Agricultural Bank of China have brand value exceeding one trillion yuan.
Let's take a look at the top 10 most successful Chinese heritage brands.
No 10 Tsingtao Beer
A file photo of Tsingtao Beer. [Photo/Sipa]
No 9 Agricultural Bank of China
The Logo of Agricultural Bank of China. [Photo/IC]
No 8 Fenjiu, a liquor brand
Fenjiu liquor is seen at a supermarket in Nantong, Jiangsu province on Oct 13, 2021. [Photo/IC]
No 7 Huangshan, a cigarette brand
Screenshot of the official website of China Tobacco Anhui Industrial Co Ltd.[Photo/ahycgy.com.cn]
No 6 Bank of China
A man speaks on the phone outside Bank of China headquarters in Beijing. [Photo/Agencies]
No 5 ChungHwa, a cigarette brand
An illustration shows ChungHwa, a cigarette brand. [Photo/IC]
No 4 Wuliangye, a liquor brand
Consumers look at white spirits from Wuliangye Yibin Co Ltd at the 89th China Food & Drinks Fair, held at the Wuhan International Expo Center in Hubei province. [Photo by Sun Xinming/For China Daily]
No 3 Kweichow Moutai, a liquor brand
A bottle of China's top alcohol brand Kweichow Moutai. [Photo/Sipa]
No 2 Tong Ren Tang, a traditional Chinese medicine brand
A chain store of Tong Ren Tang, a traditional Chinese medicine brand, at the Qianmen district of Beijing on Sept 2, 2020. [Photo/IC]
