About 300 cultural and tourism events were held across the country by the domestic theme park operator Overseas Chinese Town from July to October.
The events included carnivals and art festivals in Beijing's Happy Valley, and ethnic group celebrations in Shenzhen, Guangdong province, and rural sighting and leisure experiences in Chengdu, Sichuan province.
There was also electronic music festivals that were held in nine cities attracted more than 10 million visitors.
Recently, the Ministry of Culture and Tourism issued a statement that in regions seeing no new infections, local governments should not limit the number of customers attending concerts, theaters, music festivals and other performance venues.
Searchings for trips at major online travel agencies have surged, which shows the strong resilience of the country's tourism market, experts say.