Top 10 of World's 500 Most Influential Brands 2021
2022-01-11
Google claims the top slot as the most influential brand in 2021, defeating Amazon, which fell to second place due to its lower-than-expected results during the pandemic, according to the 18th edition of the World's 500 Most Influential Brands list released on Dec 7, 2021.
The list was compiled by digital marketing and brand valuation consultancy World Brand Lab. The US has the most companies on the list, claiming 198 of the top 500. France, Japan, China, and the UK are also well-represented. China surpassed the UK and continues to hold fourth place, with 44 of its brands selected.
The list has been published annually for 18 years, and is based on the brands' global influence, including their ability to develop and capture markets and earn profits. World Brand Lab tracks three key indicators of brand influence—market share, brand loyalty, and global leadership—for more than 15,000 leading brands around the globe and uses the data to develop the list.
As the list showed, many Chinese brands are on the rise, including State Grid, Haier, China Life, Wuliangye, Tsingtao Beer, Sinochem, China Southern Power Grid, Hengli, XCMG, and Beidahuang.
The top 10 brands are shown below.
No 10 Nike
People walk past a store of the sporting goods retailer Nike Inc at a shopping complex in Beijing on March 25, 2021. [Photo/IC]
No 9 Toyota
Visitors check out a Toyota bZ4X Concept electric vehicle during a media day for the Auto Shanghai 2021 in Shanghai, April 19, 2021. [Photo/Agencies]
No 8 Mercedes-Benz
A Mercedes-Benz car is on display at the 4th China International Import Expo in Shanghai on Nov 5, 2021. [Photo/Xinhua]
No 7 McDonald's
A sign promoting McDonald's "PLT" burger using Beyond Meat plant-based patty at one of 28 test restaurant locations in Ontario, Canada on Oct 2, 2019. [Photo/Agencies]
No 6 AT&T
FILE PHOTO: The company logo for AT&T is displayed on a screen on the floor at the New York Stock Exchange in New York on Sept 18, 2019. [Photo/Agencies]
No 5 Walmart
FILE PHOTO: The Walmart signage is seen inside its department store in West Haven, Connecticut, US, Feb 17, 2021. [Photo/Agencies]
No 4 Apple
The Apple Inc logo is at the entrance to the Apple Store on 5th Avenue in Manhattan, New York, on Oct 16, 2019. [Photo/Agencies]
No 3 Microsoft
A smartphone is seen in front of the Microsoft logo in this illustration. [Photo/Agencies]
No 2 Amazon
A signage is seen outside of an Amazon Go store at the Amazon.com Inc. headquarters on May 20, 2021 in Seattle, Washington. [Photo/Agencies]
