Stella McCartney unveils new campaign to end fur trade
2021-06-21
Stella McCartney has launched its Autumn 2021 campaign to protest the fur trade and appeal for protecting animals. [Photo provided to China Daily]
UK's luxury brand Stella McCartney launched its Autumn 2021 campaign on June 15.
Featuring "Our time has come", the campaign delivers a message of animals as equals and supports Humane Society International's campaign petitions to end the fur trade both in the United Kingdom and globally.
Narrated as a documentary by British comedian David Walliams, the film reflects Stella's signature humor.
"While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur. Whether it is being sold here in the United Kingdom or farmed globally, barbarism knows no borders and this effort is key to my life's mission of bringing a conscience to the fashion industry," said Stella McCartney, founder of the brand.
Stella McCartney has launched its Autumn 2021 campaign to protest the fur trade and appeal for protecting animals. [Photo provided to China Daily]
"I am proud to partner with Humane Society International and to help raise awareness of the incredible work they do – please join us in ending this horrendous practice by signing their petitions now," she added.
Progressing this cruelty-free ethos forward through fashion, Autumn 2021 launched the Vegan bags collection that is made with 80 percent eco-friendly materials, making it the British fashion house's most sustainable to date.
"Stella McCartney's inspiring leadership on fur-free fashion is second to none, so we are thrilled to partner with her on this exciting new initiative calling for a global end to fur cruelty. Millions of animals on fur factory farms endure deprivation and pain for the fur trade, and animals trapped and drowned in the wild suffer terribly too – simply for fashion items no-one needs. We're proud to stand with Stella McCartney and her celebrity advocates to say it's time to call time on fur," said Jeffrey Flocken, president of Humane Society International.
Stella McCartney has launched its Autumn 2021 campaign to protest the fur trade and appeal for protecting animals. [Photo provided to China Daily]
Having never used leather, feathers, fur or skins since it launched in 2001, Stella McCartney is asking its global community of changemakers to sign Humane Society International's Stop Deadly Fur (North America, Europe, Asia) petition calling on all countries to ban fur farming and highlighting the trade's danger to both human and animal lives during the COVID-19 pandemic.
Every year, over 100 million animals are killed for fur – with Stella McCartney's use of Fur Free Fur helping prevent 60,000 animal deaths.
Stella McCartney has launched its Autumn 2021 campaign to protest the fur trade and appeal for protecting animals. [Photo provided to China Daily]
Stella McCartney has launched its Autumn 2021 campaign to protest the fur trade and appeal for protecting animals. [Photo provided to China Daily]
Stella McCartney has launched its Autumn 2021 campaign to protest the fur trade and appeal for protecting animals. [Photo provided to China Daily]
