"I dreamed of people living an abundant life in our village, where nobody has to work far away from home and customers come to us for beautiful silver jewelry. Now the dream is reality," said Pan Shixue, a silversmith in Maliao village, Southwest China's Guizhou province. He and others in the village are fighting poverty with their unique craft.

Thanks to the efforts of artisans like Pan, Miao silver jewelry, originally celebrated in regional ethnic culture, has found its way across the mountains to a wider world.

Just as diamond rings are given for marriage proposals, Miao people used to give silver jewelry expressing affection and commitment. "Back in the old days, it also reflected the wealth of a woman's family," Pan said.

A complete set of silver decorations in the dowry typically included a hat, bracelets, a collar and anklets, weighing six to nine kilograms in total. At a typical Miao wedding ceremony, the bride would walk across the stage wearing all of them.

Miao silver jewelry was listed as National Intangible Cultural Heritage in 2006. But cheaper, machine-produced silver trinkets soon dominated the national market, leaving local craftsmen no choice but to abandon the old techniques.

Coming from a line of silversmiths, Pan was also put off by the bleak situation. "Nobody outside these mountains knew about Miao silver jewelry. Production was limited, and so was demand," Pan said. "My father wanted me to find work at bigger cities. Silversmithing wasn't enough to make a living."

Pan dropped out of high school and migrated from job to job for many years. "Restaurant, car wash, manufacturing – you name it. Far away from home, life was tough with no college degree," Pan said. "I knew I had to find my edge."

He did – in silversmithing, back in the family trade.

"I learned the basics from my cousin, then tried very hard to figure out everything else," Pan said.

As it turned out, knowledge derived from practice.

At the dawn of China's online shopping boom, Pan opened his shop on Taobao in 2008, titled Guizhou Silversmith.

"Orders came from all around the country. Each was customized. I was pushed to enhance so many techniques to meet my clients' standards," Pan said. That rapidly evolving process was both stressful and enormously rewarding.

Deeply in tune with market demands, Pan has his own perspective on craftsmanship. "I think it means fully committing to meet clients' requests. Many senior silversmiths from Miao villages cling to old ideas, existing design. I'd like to be more flexible."

In 2018, the government appropriated 580 thousand yuan ($81,000) of poverty alleviation funds to set up the Silverware and Embroidery Workshop of Maliao Village. Young craftsmen gradually returned to their hometown and found a bright future at hand.

The same year, Pan moved his family from the city back to Maliao. "This used to be a 'silversmith village'. To create more momentum, we need to bring the craftsmen together."

Now 14 silver jewelry studios flourish around the village. Seven agritainment facilities have opened for business, offering authentic experiences to a growing number of tourists.

The once-remote mountain village has shed the cloak of poverty – over 10 households' annual income exceeds 1 million yuan ($139,700), and 30 households make over half a million yuan ($69,800).

Last year, over 1,000 visitors came to Pan's studio for unique silversmith courses. He sold over 1,100 pieces of silverware, making more than 200,000 yuan ($27,900). A dozen apprentices have completed training with Pan, and now the artisan is using short video and livestreaming to connect with audiences.

"A cup of tea. A peaceful mind. Follow my posts, to appreciate the world of silver," Pan said while demonstrating how to carve a silver bracelet during a short video he posted on Douyin, the Chinese version of TikTok, last May. "35,000 likes. It was a life-changing moment for me," he said.

As his followers accumulate, sometimes Pan can receive over hundreds of thousands of likes on one post. From last June to August, his new outlet generated another 60,000 yuan in sales.

On Dec 18, Pan attended the 2019 Douyin Creator Forum as a speaker. "We craftsmen normally speak with our skills. Receiving so much attention and support as a Miao silversmith is beyond my wildest dreams," Pan said.

"I will keep elevating in my trade and set a good example for younger generations. Together, we shall bring prosperity to China's rural areas."