Chinese auto group Geely took the ninth spot among the most valuable global automotive manufactures, and Volkswagen from Germany once again remained on top, followed by the German brand Daimler and the Japanese brand Toyota, according to a report by Brand Finance, the world's leading independent brand valuation consultancy.
The latest Brand Finance annual report released in March ranked the most valuable automotive manufactures, which charts automotive groups of brands as a whole. Volkswagen crowned the list with a whole brand value of $113.6 billion, increasing 9 percent year-on-year.
Daimler, in second place, saw its total brand value rise 10.4 percent to $76.3 billion this year, followed by Toyota, with brand value at $74.8 billion.
Local Chinese brand Geely, the only domestic automaker featured in the top 10, registered a portfolio brand value of $18 billion, up 16.2 percent from the previous year.
According to Brand Finance, the total brand value is calculated by using the Royalty Relief approach, a method compliant with industry standards set in ISO 10668. The calculation involves estimating likely future revenues attributable to a brand by computing a royalty rate for its use, in order to arrive at a brand value understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.
Let's take a look at the world's top 10 most valuable automotive manufactures.
No 10 Renault Group
Renault's concept car Morphoz. [Photo/group.renault.com]
No 9 Geely Auto
Visitors look at a Geely vehicle displayed during the media day for the Shanghai auto show in Shanghai, on April 16, 2019. [Photo/Agencies]
No 8 Nissan Motor Company
People walk past a dealer shop of Nissan Motor in Tokyo, Japan, on Feb 12, 2019. [Photo/Agencies]
No 7 Ford
Workers prepare for the Ford Motor Company 2019 reveal at the North American International Auto Show in Michigan, United States, on Jan 14, 2019. [Photo/Agencies]
No 6 General Motors
The GM logo is seen at the General Motors plant in Brazil, on Jan 22, 2019. [Photo/Agencies]
No 5 Honda
Workers are on the production line at Honda Motor's new joint venture plant with Dongfeng Motor Group in Wuhan, Hubei province, on April 12, 2019. [Photo/Agencies]
No 4 BMW Group
The BMW logo is on the wheel of a vehicle presented at the Auto China 2016 auto show in Beijing, on April 29, 2016. [Photo/Agencies]
No 3 Toyota
A Toyota logo is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland, on March 5, 2019. [Photo/Agencies]
No 2 Daimler
The Daimler logo is seen before the Daimler annual shareholder meeting in Germany, on April 5, 2018. [Photo/Agencies]
